Thursday, May 1, 2014

Why is a Mobile Responsive Website Important?

Implementing traditional SEO campaigns is one way by which business owners can raise awareness of their brand, products or services. However, with the rapid advancements in technology, basic SEO strategies won’t cut it anymore.


Nowadays, it’s fairly common to find people glued to their smartphones, tablets and other handheld gadgets. Smartphones have made it convenient for people to look things up on the Internet within minutes, while on the go. Such mobile devices make information very accessible to the public, which is why it would be an advantage for businesses to have a mobile-responsive website. According to experts, mobile internet use will overtake desktop internet usage by 2014.

As such, a mobile responsive website is essential to maintain a high ranking in search engine results pages. It’s best for companies to transition any SEO strategy to mobile-responsive sites in order to reach more potential clients. In this way, the company’s site can be accessible to more devices like iPhones, Android smartphones and other portable devices. Mobile responsive sites also offer a number of benefits, such as:

Consistent User Experience. No matter the size of the mobile device used, the website contains the same content and format.

Accessible Anytime, Anywhere. People on-the-go can look for products, services or places while they’re on the road.

Google-recommended. Mobile responsive web designs make it easier for Google to crawl, index and organize content.

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