Implementing
traditional SEO campaigns is one way by which business owners can
raise awareness of their brand, products or services. However, with
the rapid advancements in technology, basic SEO strategies won’t
cut it anymore.
Website Technology Analysis | Consulting and Marketing Edge
Thursday, May 1, 2014
Wednesday, April 9, 2014
Why Google Keeps on Saying ‘Quality Content’
You
keep hearing “quality content” when Google talks about SEO
(search engine optimization). Do you know why?
SEO
has come a long way since the AltaVista era. Back in its days,
“quality content”
took almost no priority over stuffing the article with as many
keywords as you could. If this article is still being listed using
the AltaVista doctrine, it may as well say “Detroit SEO” over and
over to the point that readers learn where Detroit is.
Think
about the purpose of the search engine for a while. Why was it
invented? How does it benefit an Internet-oriented society?
Search
engines like Google satisfy user curiosity. People want to look for
answers to the most intriguing questions, such as the reason behind
the sky being blue or the meaning of life. Major leaps in search
engine technology shaped Google to respond to natural language.
That’s right; Google is slowly becoming human; a know-it-all to be
exact.
Algorithm
updates like Panda and Penguin are designed to generate more relevant
answers. That’s what people want. If they’re looking for Detroit,
there’s a good chance they’re referring to Motor City, MI. As for
the other towns and cities of the same name, they’ll just have to
specify.
Overall,
quality content, although subjective, is more important than ever.
The age of keyword spamming and irrelevant results should have ended
with AltaVista.
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