Implementing
traditional SEO campaigns is one way by which business owners can
raise awareness of their brand, products or services. However, with
the rapid advancements in technology, basic SEO strategies won’t
cut it anymore.
Nowadays,
it’s fairly common to find people glued to their smartphones,
tablets and other handheld gadgets. Smartphones have made it
convenient for people to look things up on the Internet within
minutes, while on the go. Such mobile devices make information very
accessible to the public, which is why it would be an advantage for
businesses to have a mobile-responsive website. According to experts,
mobile internet use will overtake desktop internet usage by 2014.
As
such, a mobile responsive website is essential to maintain a high
ranking in search engine results pages. It’s best for companies to
transition any SEO strategy to mobile-responsive sites in order to
reach more potential clients. In this way, the company’s site can
be accessible to more devices like iPhones, Android smartphones and
other portable devices. Mobile responsive sites also offer a number
of benefits, such as:
Consistent
User Experience. No matter the size of the mobile device used, the
website contains the same content and format.
Accessible
Anytime, Anywhere. People on-the-go can look for products, services
or places while they’re on the road.
Google-recommended.
Mobile responsive web designs make it easier for Google to crawl,
index and organize content.
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