Why Google Keeps on Saying ‘Quality Content’

You keep hearing “quality content” when Google talks about SEO (search engine optimization). Do you know why?

SEO has come a long way since the AltaVista era. Back in its days, “quality content” took almost no priority over stuffing the article with as many keywords as you could. If this article is still being listed using the AltaVista doctrine, it may as well say “Detroit SEO” over and over to the point that readers learn where Detroit is.

Think about the purpose of the search engine for a while. Why was it invented? How does it benefit an Internet-oriented society?

Search engines like Google satisfy user curiosity. People want to look for answers to the most intriguing questions, such as the reason behind the sky being blue or the meaning of life. Major leaps in search engine technology shaped Google to respond to natural language. That’s right; Google is slowly becoming human; a know-it-all to be exact.

Algorithm updates like Panda and Penguin are designed to generate more relevant answers. That’s what people want. If they’re looking for Detroit, there’s a good chance they’re referring to Motor City, MI. As for the other towns and cities of the same name, they’ll just have to specify.

Overall, quality content, although subjective, is more important than ever. The age of keyword spamming and irrelevant results should have ended with AltaVista.